Kiln Coffee
A roastery with a wholesale reputation and no retail identity to carry it.
The problem
Cafés knew Kiln. Shoppers did not, and the bags said nothing that would make them care. Every retail listing was won on tasting notes alone.
What we did
We took the roast itself as the visual system: a radiant mark that shifts with roast level, so the range reads as one family and each bag still tells you what is inside before you turn it over.
Where it landed
Retail listings stopped depending on a conversation with the buyer.